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The influence of trust, perceived usefulness, and perceived ease upon customers' attitude and intention toward the use of mobile banking in jakarta
Author(s):
1. MOHAMAD SAPARUDIN: Department of Management, Universitas Pendidikan Bandung, Indonesia; Department of Management, Kusuma Negara Business School Jakarta, Indonesia
2. AGUS RAHAYU: Department of Management, Universitas Pendidikan Bandung, Indonesia
3. RATIH HURRIYATI: Department of Management, Universitas Pendidikan Bandung, Indonesia
4. MOKH. ADIB SULTAN: Department of Management, Universitas Pendidikan Bandung, Indonesia
Abstract:
The rapid development of information technology has encouraged the banking industry to innovate in serving its customers. One of the most phenomenal technology service facilities is m-banking. This could be seen from the use of mobile banking is steeply increasing in recent years since almost every bank offers mobile banking services. In response to this fact, this study aims at examining the influence of trust, perceived benefits and perceived ease upon attitudes and intention of customers to use mobile banking. This study used technological acceptance model (TAM) with trust. The collection of data was conducted through a survey-based empirical study of 150 of respondents using convenience sampling. The result of study shows that attitude highly influences the intention to use mobile banking and attitude, as mediation, is influenced by perceived benefits, ease and trust.
Page(s): 3584-3594
DOI: DOI not available
Published: Journal: Journal of Theoretical and Applied Information Technology, Volume: 98, Issue: 17, Year: 2020
Keywords:
Trust , intention , Perceived Usefulness , perceived ease
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