The Causal Factors of Competitive Advantage and Business Performance of the Automotive Parts Industry Business Group in Thailand | [Pakistan Journal of Life and Social Sciences • 2025]

Author(s):

1. Ketchana Wantanee: Graduate School of Management Studies Sripatum University Thailand

2. Niwat Chantharat: Graduate School of Management Studies Sripatum University, Thailand

Abstract:

This article aims to study the factors influencing the competitive advantage and business performance of automotive parts manufacturers in Thailand, focusing on technology, lean strategy, and innovation adoption. Data was collected using questionnaires from 400 automotive parts manufacturers, and the data was analyzed using structural equation modeling (SEM). The research results indicate that technology and lean strategy positively affect competitive advantage and business performance. Competitive advantage plays a crucial role in mediating the effects of these factors on business performance.

Page(s): 78-84

DOI: 10.57239/PJLSS-2025-23.1.008

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

Keywords:

Technology Lean Strategy Innovation Adoption Competitive Advantage Business Performance

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