Unveiling use of Information and Communication Technology (ICT) in Western Uttar Pradesh, India: The Farmers' Perspective | [Journal of Global Innovations in Agricultural Sciences • 2023]

Author(s):

1. Roop Kumar: Department of Agricultural Economics and Extension, School of Agriculture, Lovely Professional University, Phagwara (Punjab), India. Postal Address- Block 57, School of Agriculture, Lovely Professional University, Phagwara (Punjab), India.

2. Sharad Sachan: Department of Agricultural Economics and Extension, School of Agriculture, Lovely Professional University, Phagwara (Punjab), India. Postal Address- Block 57, School of Agriculture, Lovely Professional University, Phagwara (Punjab), India.

3. Rohit Kumar: Department of Agricultural Sciences, Institute of Applied Sciences and Humanities, GLA University Mathura Uttar Pradesh, India

4. Kshitij Parmar: Amity institute of organic agriculture Amity University Noida,Uttar Pradesh,India

5. Amit Kumar Mishra: Faculty of Agriculture Science, Bhagwant University,Ajmer,India

6. Atin Kumar: School of Agriculture, Uttaranchal University,Dehradun, Uttarakhand,India

7. Anand Kumar Mishra: Faculty of Agriculture Science, Bhagwant University,Ajmer,India

Abstract:

This study examines the dynamics of information utilization in agricultural practices among 200 farmers in Western Uttar Pradesh, India. The survey covered a diverse range of participants across various age groups and income brackets. The findings of the study reveal a significant dependence on radio broadcasts, as 56.5% of the participants reported using this medium, especially among individuals with weak literacy abilities. The demographic cohort consisting of individuals aged 35-50 shown the highest level of engagement in utilising information, whilst younger age groups exhibited a preference for online resources. Surprisingly, the study revealed a minimal correlation between farming experience and the adoption of agriculture helplines. However, a clear association emerged between higher income levels and increased utilization of radio and online services in the agricultural sector. The research highlights the necessity for extension service workers to receive training in contemporary information and communication technology (ICT) technologies in order to enhance their ability to effectively support agricultural communities.

Page(s): 521-531

DOI: 10.22194/JGIAS/23.1197

Published: Journal: Journal of Global Innovations in Agricultural Sciences, Volume: 11, Issue: 4, Year: 2023

Keywords:

income , education , Tv broadcast , internet services , Radio broadcast , agriculture helpline number

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