The Impact of Environmental Corporate Social Responsibility on Competitiveness in Internet Sector: The Role of Corporate Reputation as a Mediator | [Pakistan Journal of Life and Social Sciences • 2025]

Author(s):

1. Xu Dongrui: School of Accounting and Finance, Anhui Xinhua University,Hefei ,China

2. Md Gapar Md Johar: Software Engineering and Digital Innovation Center, Management and Science University,Shah Alam,Malaysia

3. Jacquline Tham: School of Graduate Studies, Management and Science University, Shah Alam, Malaysia

Abstract:

The internet sector, based on information technology, facilitates the connection between online and offline activities. In recent years, the failure of internet companies to fulfill their ecological and digital environmental responsibilities has impacted their competitiveness. Some scholars argue that environmental corporate social responsibility positively (environmental CSR) influences competitiveness, while others believe it has no significant effect. This study examines the impact of environmental CSR on the competitiveness of internet companies, with corporate reputation serving as a mediating variable. A survey was conducted among internet employees working in Shanghai, resulting in 512 valid responses. The sampling method is stratified sampling method. SPSS and AMOS are adopted to test reliability and validity. Findings reveal that environmental corporate social responsibility can positively impact competitiveness in internet sector; corporate reputation relates to competitiveness positively and corporate reputation can partially mediate environmental corporate social responsibility and competitiveness. This study focuses on the specific dimension of corporate environmental responsibility, further enriching the theoretical framework of corporate social responsibility (CSR). It highlights the differentiated impact of industry contexts on environmental responsibility and offers a new perspective on sustainable competitiveness.

Page(s): 2726-2740

DOI: 10.57239/PJLSS-2025-23.1.00215

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 1, Year: 2025

Keywords:

Environmental Corporate Social Responsibility Competitiveness Corporate Reputation

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