A study that influences smes in adopting e-commerce in malaysia under instability phenomenon | [Science International • 2021]

Author(s):

1. Ilangovan Perumal: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

2. Rajamohan Parthasarathy: Centre for Computer Networks and IoT, Faculty of Engineering, Built Environment and Information Technology, SEGI University, Malaysia

3. N Murali Krishnan: Faculty of Humanities & Health Sciences, Department of Media and Communication, Curtin University, Sarawak Campus, Malaysia

4. Sudhashini Nair: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

5. Neeta Jayabalan: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

6. Sugumaran Selladurai: Faculty of Business, Accountancy, Communication and Hospitality Management, SEGI University, Malaysia

Abstract:

This research is going to study the factor that will influence the SME service industry adopting e-commerce in Malaysia under the instability phenomenon. Given the impact of COVID-19, this study will evaluate the factors that influence the SME service industry to adopt e-commerce under this instability and uncertainty. Hence, the four factors will be discussed which are technology context, organizational context, environmental context, and individual context. 200 owners or managers will be participants in this research by giving supporting messages to allow further understanding of the potential prospects of e-commerce adoption.

Page(s): 363-368

DOI: DOI not available

Published: Journal: Science International, Volume: 33, Issue: 5, Year: 2021

Keywords:

COVID19 , Small Medium Enterprise , Ecommerce

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