Abstract:
The importance of the culture of marketing quality and structural empowerment is one of the important topics in the field of management. There is no study that combines these two variables. The research is important because of the increasing importance of the subject. The future direction of the company in question will support the company's economic and marketing responsibilities. 30 Members of the General Company for Vegetable Oil Industry, there is a significant correlation between the culture of marketing quality and the structural empowerment of the employees. There is a relationship of significant significance to the culture of marketing quality in structural empowerment. The questionnaire is the main tool for collecting data and information, and their answers were analyzed using the SPSS program in data entry and analysis the most important tools of the computational circles, standard deviations and regression coefficients, and the research reached a number of conclusions through the averages of the sample answers. The most predominant of these is: A culture of marketing quality in the company investigated through clarity and logic the components of the culture of marketing quality affect the structural empowerment of the workers represented by the quality of service, the sales mission, the personal relationship, the organization, the internal communication and the innovation for the culture of marketing quality, the image of the company and the trust. In the company and commitment to the company and recommend the company towards others and recommends research to work to overcome problems through the dissemination of the culture of marketing quality and its role in changing the structural empowerment of the company's employees use modern information system is able to collect data and constantly updated to support the senior management information to enhance the status of attention and achieving goals.
Page(s):
23-29
DOI:
DOI not available
Published:
Journal: Science International, Volume: 31, Issue: 1B, Year: 2019
Keywords:
structural empowerment of employees
,
interpersonal relations
,
culture of marketing quality
,
internal communication and innovation