User acceptance determinants in m-banking adoption | [NURTURE • 2024]

Author(s):

1. Dipendra Karki: Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal.

2. Ganesh Bhattarai: Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal

3. Rewan Kumar Dahal: Tribhuvan University, Nepal Commerce Campus, Kathmandu, Nepal

Abstract:

This study investigates the factors influencing the adoption of mobile banking (mbanking) in Nepal. It seeks to identify the key determinants of user acceptance in a context where concerns about safety and trust persist. Design/Methodology/Approach: Questionnaires were used to gather data from 240 respondents out of a total sample size of 300. Regression, ANOVA, post-hoc analysis and other descriptive and inferential statistics were used to examine the relationships between perceived risk, trust, convenience, relative benefits and m-banking adoption in Nepal. Findings: Perceived risk was found to have a significantly negative relationship with mbanking adoption. Relative advantages showed a strong positive relationship with adoption. However, trust had a negligible impact and convenience did not demonstrate statistical significance. Age and education significantly affected user acceptability with users over 50 and those with advanced degrees showing higher acceptance. Conclusion: The study suggests focusing on the relative benefits of mobile banking and addressing perceived risk in order to increase users' confidence. The findings suggest that trust may not be a significant factor and convenience's role remains uncertain. Banks should adapt their strategies to accommodate customers of various ages and educational levels. Practical Implications: The findings guide financial institutions and regulators to improve m-banking adoption. Implementing user-friendly, low-risk, low-cost financial services and financial literacy programs can enhance user acceptance. This study applies the technology acceptance model to Nepal and emphasizes the need for a national strategy to promote formal financial services including m-banking. It helps understand technology adoption in emerging economies.

Page(s): 201-213

DOI: 10.55951/nurture.v18i1.565

Published: Journal: NURTURE, Volume: 18, Issue: 1, Year: 2024

Keywords:

Trust , Mobile Banking , Convenience , Perceived Risk , Financial Services , Relative advantages

References:

[1] Agarwal R.,Prasad J. .1998 .A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2) : 204-215.

[2] Ajzen I. .1991 .The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2) : 179-211.

[3] Ajzen I.,Fishbein M. .1980 .Understanding attitudes and predicting social behavior. , : .

[4] Bagozzi R. P. .2007 .The legacy of the technology acceptance model and a proposal for a paradigm shift. Journal of the Association for Information Systems, 8(4) : .

[5] Bangens L.,Soderberg B. .2008 .M-banking - financial services of the unbanked? The Swedish program for ICT in developing regions. Kista: The Swedish Program for ICT in Developing Regions (SPIDER).. , : .

Citations

Downloads

Views