Abstract:
The increasing public demand for homecare baby spa services has made business actors in this field start trying to compete online in providing the best services and services. Efforts are made especially in the use of information technology for the context of media marketing, one of which is using application media. Applications that are currently believed to be able to reach a broad market so that they require more attention, especially in terms of design and content, this is because design and content can provide a user experience so that they are interested in using the application. This study is to identify the application of the User Experience (UX) concept to the baby spa therapist reservation application, so that it can be a reference for future developers who want to develop similar mobile applications. Statements for respondents are based on 4 fundamental UX variables, namely Value, Adoptability, Desirability and Usability which are made on a Likert Scale. Statistical methods used are validity and reliability tests. Furthermore, the results of the questionnaire are presented in the form of descriptive analysis based on the four UX variables. Meanwhile, to find out the most important fundamental UX elements, the "YES & NO" classification method is used. Based on the research results, it is known that the user experience variables that are most considered important by respondents are the value, adoptability and desirability variables. This is because people use this baby spa application to reserve a baby spa therapist, it is very easy to learn, has an attractive visual design and is easy to access.
Page(s):
5326-5334
DOI:
DOI not available
Published:
Journal: Journal of Theoretical and Applied Information Technology, Volume: 100, Issue: 17, Year: 2022
Keywords:
Information Technology
,
Fundamental UX Variables
,
Baby Spa
,
User Experience