Abstract:
Halal food consumption is getting more complex as the consumers are getting more aware of halal food, food quality and safety. The demand for halal food is increasing day by day even in non Muslim consumers as it is considered more safe and healthy. Muslim population in the globe accounts about 1.6 billion, it makes the halal food industry very attractive for the growers, processors and exporters. Pakistan has 0.26 % share contribution in global halal market, lot of efforts are required to increase this share. Halal food market is a fragmented market, not a single market. Consumers depend on halal logo displayed on the product. Some food and beverage companies mischievously distorted the halal logo and deceived the consumers. They used the haram ingredients. In Pakistan no law defines the term “Halal food”. Unfortunately, Pakistani statutes deal with the trading rules but these donot differentiate clearly between halal and haram. Internal legal framework for “Halal food” is also missing. The Pakistan hotels and restaurants Act 1976, halal authority act 2015 and The Pakistan pure food ordinance 1960 deals with the food safety and little about halal ingredients but these are poorly enforced. Pakistani laws also deficient in “Halal standards”. Different Halal certification organizations have different standards. There is no harmonization, which creates mystification to the traders. Other problems which are a big hurdles in becoming Pakistan a big player of halal food exporter are Instable policies of Pakistan government, high taxation rates, high shipment charges, production of ingredients, lack of expertise in trainings, processing and storage of raw and processed food. Fresh legislations about “Halal, Haram and Mushbooh” food and ingredients must be introduced and enforced; harmonization of halal standards is needed. Awareness sessions about halal market opportunities must be conducted.
Page(s):
174-174
DOI:
DOI not available
Published:
Journal: Abstract Book on Global Science Technology and Management Conference, Volume: 0, Issue: 0, Year: 2023