The Influence of Leaders' Green Humility on Sustainability Business Performance: The Moderating Role of Green Innovation | [Pakistan Journal of Life and Social Sciences • 2025]

Author(s):

1. Sari Laelatul Qodriah: Department of Management, Faculty of Economics and Business,Universitas Muhammadiyah Cirebon,Indonesia

2. Ali Jufri: Department of Management, Faculty of Economics and Business,Universitas Muhammadiyah Cirebon,Indonesia

3. Pebi Kurniawan: Department of Management, Faculty of Economics and Business,Universitas Muhammadiyah Cirebon,Indonesia

Abstract:

The significance of leadership in promoting environmentally focused company performance is growing in response to global sustainability problems. This study seeks to evaluate the impact of leaders' green humility on sustainable business performance and investigate green innovation's function as a moderating variable in this connection. Leader's Green Humility is defined as a leadership disposition characterized by humility toward environmental concerns, receptiveness to input, and recognition of collaborative efforts in sustainability initiatives. Sustainability business performance involves the attainment of economic, social, and environmental outcomes in a sustainable fashion. This study is grounded in the Resource-Based View (RBV), which posits that leadership and the organization's internal capabilities are strategically pivotal in influencing the successful implementation of sustainability ideals. A quantitative methodology utilizing survey methodologies is employed to assess data from organizations implementing green practices, employing moderation regression analysis. This study uses a quantitative methodology, gathering data from Batik MSMEs in West Java, including Cirebon (Batik Megamendung), Garut (Batik Garutan), Tasikmalaya (Batik Tasik), Batik Bogor, Indramayu (Batik Dermayon), Batik Sumedang, and Batik Bandung. SmartPLS employs statistical analytic techniques to examine the correlation among Leader's Green Humility, Green Innovation, and Sustainability Business Performance. The research findings are anticipated to demonstrate that Leader's Green Humility positively impacts Sustainability Business Performance, with this effect intensifying when coupled with a robust capacity for green innovation. These findings enhance the sustainability management literature and offer practical implications for the formulation of leadership and green innovation initiatives inside enterprises.

Page(s): 773-786

DOI: 10.57239/PJLSS-2025-23.2.00209

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 23, Issue: 2, Year: 2025

Keywords:

Leaders Green Humility Green Innovation Sustainability Business Performance

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