Territorial, class and gender based differences of materialistic and happiness values | [Pakistan Journal of Life and Social Sciences • 2016]

Author(s):

1. Muhammad Umar: Department of Sociology, Punjab University, Lahore, Pakistan

2. Muhammad Luqman: Department of Sociology, Punjab University, Lahore, Pakistan

3. Shahzad Farid: Department of Sociology, International Islamic University, Islamabad, Pakistan

4. Imtiaz Ahmad Warraich: Department of Sociology, Bahauddin Zakariya University, Multan, Pakistan

Abstract:

The study was conducted to measure the differences of materialistic values and happiness by class status, gender and territory. A total of 200 heads of families were randomly selected from Muzaffargarh and Multan city. It was explored that lower class respondents were happier than middle and upper class (P<0.05); whereas, upper class respondents were more materialistic than middle and lower class (P<0.05). However, no significant difference of materialistic values and happiness were found between rural and urban respondents (P>0.05). Similarly, no significant difference of happiness were found between male and female respondents (P>0.05); while, male respondents were more materialistic than females (P<0.05). It was concluded that happiness is unequally distributed by class status in relation to materialistic values (P<0.001).

Page(s): 28-32

DOI: DOI not available

Published: Journal: Pakistan Journal of Life and Social Sciences, Volume: 14, Issue: 1, Year: 2016

Keywords:

gender , Class , Materialistic value , Happiness

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