Author(s):
1. Komal Nida Khan:
University of Agriculture, Faisalabad, Sub-Campus Burewala, Pakistan
2. Saba Nasir:
University of Agriculture, Faisalabad, Sub-Campus Burewala, Pakistan
3. Rimsha Arooj:
University of Agriculture, Faisalabad, Sub-Campus Burewala, Pakistan
4. Sidra Habib:
University of Agriculture, Faisalabad, Sub-Campus Burewala, Pakistan
Abstract:
The main role of the study was to find out the identification of effective marketing strategies to boost your sales. The objective of this research was to explore the impact of marketing strategies on sales and customer behavior. A sample of 51 respondents selected randomly. The primary data was collected through questionnaire and analyzed by using statistical packages for social science software. Descriptive statistics such as simple frequency was used. The study concluded that the factors which are product, promotion, packaging, and price are the joint indicators which influenced business performance and had great influence on sales. The quality of the product, cost, packaging, discount offer attracts the customer on social media platform in the form of videos, and also prescribed that content marketing was the best strategy which attracted the customer to purchase.
Page(s):
32-32
DOI:
DOI not available
Published:
Journal: Abstract Book on Global Science Technology and Management Conference, Volume: 0, Issue: 0, Year: 2023
Keywords:
Package
,
price
,
Product
,
Sales
,
Promotion
,
Marketing Strategies
References:
References are not available for this document.
Citations
Citations are not available for this document.