The Impact of TikTok on Pharmacy Education: Enhancing Drug Information Mastery Through Video Learning | [Archives of Pharmacy Practice • 2023]

Author(s):

1. Bahar Graefen: College of Health Science and Pharmacy, Chicago State University, Chicago, USA

2. Uzoma Emeakoroha: College of Health Science and Pharmacy, Chicago State University, Chicago, USA

3. Samah Qasmieh: College of Health Science and Pharmacy, Chicago State University, Chicago, USA

4. Nadeem Fazal: College of Health Science and Pharmacy, Chicago State University, Chicago, USA

Abstract:

TikTok, a well-known application for creating and posting short videos on social media, is an untested educational tool. This study examines ways in which TikTok has impacted pharmacy education with a specific focus on learning concerning drugs. The study compared two groups to see if there are differences between the group using traditional learning strategies - such as textbooks and online resources - and the group using the TikTok platform. Multiple-choice tests were used to evaluate the performance of the two groups. Results show a statistically significant difference between traditional and TikTok-supported learning groups regarding academic performance, highlighting the potential of TikTok-supported learning for improving learning outcomes. These results make valuable contributions to the study of teaching methods and provide evidence of encouraging impacts for implementing advanced social media-based learning strategies in traditional learning environments. This highlights the value of studying diverse and motivating techniques to improve student learning, particularly in pharmacy education.

Page(s): 49-54

DOI: 10.51847/GJXdvZJz7N

Published: Journal: Archives of Pharmacy Practice, Volume: 14, Issue: 4, Year: 2023

Keywords:

Social Media , distance learning , TikTok , Pharmacy education , Educational innovation

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