Abstract:
In the research we highlighted on twelve food attributes, which we believed that more effected on consumer's behavior when buying food products offered in the Iraqi market. The objective of studying these attributes is to give us knowledge of the most critical issues related with the consumption of food products, such as, ingredient naturalness, taste, price, validity, safe product, trade mark, ease consumption, nutrition value, product origin, new product, product appearance, and environmental impact. Results showed that respondents of study sample represented Iraqi consumers affected by food attributes on their buying decision with differences. They more effected by taste, product appearance and validity, and they less effected by environmental impact.
Page(s):
334-338
DOI:
DOI not available
Published:
Journal: Bioscience Research, Volume: 20, Issue: 2, Year: 2023
Keywords:
market
,
consumers decision
,
Food Products
,
food attributes